EarthOnlineFind the right audience on X

EarthOnline is an audience-insight tool for X (formerly Twitter) that turns a natural-language description of a target audience into a panel of real, public accounts. Users can then ask questions about that group and receive aggregated answers based on the posts those people have published. An official example scanned 48 people who had recently used Figma and identified 33 who were moving away, along with language explaining some of those decisions. This can give product teams an early view of what a target audience is praising, criticizing, or switching to before they begin interviews. Its reach is limited to public X accounts, however, and the company has not publicly detailed its technology or pricing.

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audience researchsocial media analyticsX audience insightsproduct researchmarket researchpublic post analysiscustomer switching behavior

IndexedAugust 25, 2026

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EarthOnline is built for researching audiences on X, formerly known as Twitter. Instead of starting with a list of accounts, a user describes the kind of people they want to reach. EarthOnline turns that description into a group of real public accounts, called a “panel,” then answers questions about the group using the posts those accounts have published.

That approach replaces account-by-account browsing with an aggregated view of what a target audience is saying in public. For product researchers, it offers a way to see existing complaints, praise, and switching behavior before investing weeks in user interviews.

How the panel works

EarthOnline’s published example focuses on people who recently used Figma. The tool scanned 48 accounts and found that 33 were moving away from it. It also captured the language people used in their own posts to describe those changes.

The example grouped some of the observed moves by destination: six people were switching to Framer, citing its faster learning process; two were moving to Claude Code, with posts mentioning wasted time and tokens and a preference for it on new projects; one was moving to Lovable, one to Sora, and one account had come from Adobe XD. The findings came from analysis of public posts rather than surveys or self-reported answers.

What it can and cannot show

EarthOnline’s main value is speed: teams can examine what a potentially relevant audience already discusses before contacting people directly. It may also surface reasons behind product switches that are visible in public conversations.

The results are limited to public accounts on X, so the size and representativeness of a panel depend on how much relevant discussion is publicly available on the platform. EarthOnline has not publicly provided detailed information about its technical implementation or pricing.

Method: This page was prepared with AI assistance from the official site or repository, with key numbers automatically checked against that source. Features and pricing may change; verify them at the source. official product page

Pros & Cons

Pros

Aggregates answers from real public posts rather than interviews or surveys.
Can identify switching behavior and some of the reasons behind it, such as moves away from Figma.
Helps teams understand what a target audience cares about before making contact, potentially reducing early research time.

Cons

Only covers public accounts on X, which limits the available sample.
Public information about its technical details and pricing is limited.

Frequently Asked Questions

Where does EarthOnline get its data?

EarthOnline uses public accounts on X and the posts those accounts publish. Its official example scanned people who had recently used Figma and analyzed their posts to identify switching patterns and the language behind those decisions. The tool’s answers are therefore based on public social-media content, not on surveys or direct interviews with the people in the panel.

Is EarthOnline free?

EarthOnline’s pricing has not been published publicly. The available information says users need to log in to the product to find out the specific price, so there is not enough public information to confirm whether it offers a free plan, a trial, or paid-only access.

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