AdsBuddy

AdsBuddy manages Apple Search Ads for indie iOS developers, joining Apple Ads, App Store Connect and RevenueCat data to reveal real paid ROAS and a prioritized action list.

freemium

apple-search-adsasorevenuecatmobile-marketingcampaign-managementroasindie-devuser-acquisition

IndexedJuly 1, 2026

UpdatedJuly 3, 2026

3.3 (0 Number of reviews)

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What AdsBuddy does

AdsBuddy is a workflow layer over Apple Search Ads aimed at indie iOS developers and small studios without a dedicated user acquisition team. It signs into Apple Ads, App Store Connect and RevenueCat, then joins the three sources so campaign spend can be measured against real subscription revenue rather than raw install counts.

Core capabilities

Revenue-tied ROAS: paid return on ad spend is calculated from RevenueCat transactions attributed to Apple Ads campaigns, not from downloads alone.
Change review: every automated or manual edit is shown in a diff before going live, with an audit trail of what was changed.
Prioritized actions: spend waste, bid drift and keyword issues are surfaced as a ranked to-do list instead of being buried in reports.

Who it fits

The product is scoped for solo developers and small teams managing a handful of paid iOS apps. Studios that already run a full UA function on Google, Meta or TikTok will find it narrow, since AdsBuddy covers only Apple Search Ads.

Pros & Cons

Pros

Purpose-built for indie iOS developers without a UA team
Ties campaign data to real subscription revenue through RevenueCat
Diff view and audit trail before any edit goes live
Ranked action list replaces manual dashboard hunting

Cons

Covers only Apple Search Ads, not Google, Meta or TikTok
Revenue attribution depends on a RevenueCat account
Growth plan needed to lift the three-app Starter cap

Frequently Asked Questions

Do I need a RevenueCat account to use AdsBuddy?

Revenue-tied ROAS attribution is built on RevenueCat transaction data, so an account is needed for that feature. Basic campaign management can still be used without it.

Does AdsBuddy run other ad networks?

No. The product only manages Apple Search Ads. Google Ads, Meta and TikTok campaigns are outside its scope.

Can I try it before paying?

A 7-day free trial is offered on the site and no credit card is required to start.

How many apps can I manage?

The Starter plan at $29 per month covers up to three apps. The Growth plan at $49 per month removes that cap.

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